Last month my family bought me a new hot shoe flash for my birthday. I had one of those plastic diffusers to put on the front of my old flash, but of course it didn't fit the new flash. Instead of getting another diffuser I decided to try something new -- The Rogue Flash Bender. The old diffuser did fine for softening some of the harsh flash shadows but this neat little toy does a lot more.
Compare this man's face with that of the man on the right side. The man's face on the right is completely black but the man in the center is well lit. I think this was taken about from about 20 feet away.